Lean Market Research for Business Administration

Strategic marketing is the way of conducting marketing in a fully integrated and dynamic way with respect to your other business components like the business strategy, the product development, the sales, the competitive landscape etc.Strategic marketing is obsessed with competitive advantage. Indeed, strategic marketing aims at identifying, communicating and maintaining a major differentiating point for your business based on one or several pillars among the classic marketing 4 P’s that are: Product, Price, Promotion and Place.Several concrete examples are provided regarding the application of strategic marketing in order to differentiate it clearly with respect to classic marketing and marketing management. This post aims to be The Complete Guide to Strategic Marketing.

Crafting a high quality business plan is at the same time challenging, time consuming and, for most entrepreneurs, frightening. This post aims to provide 3 powerful alternative solutions to create a shortened version of a business plan in less than 4 hours.
These lightened versions of a business plan are highly inspired by the classic way of making a business plan. They just add some lean mindset in the loop. This allows to craft light, yet high quality business plans, in way less time.

Crafting a successful business plan is not an easy task. This post aims at unveiling 4 major facts that anyone should know for increasing the odds of succeeding in this key exercise. This post aims to Unlock the secret sauce behind great business plans through 4 key numbers.This is done through analyzing 4 main facts around business plans that are: > Cases where you need a high quality business plan >Key skills needed to succeed your business plan like a pro >Classic mistakes that make a business plan go from pro to amateur >Formats of a pro business plan