In brief
When dealing with lean market research, one thinks firstly and spontaneously of modern and digital research resources. That’s partly right but it would be a pity to limit the lean market research resources to only that. Indeed, classic media like magazines, journals and books to name a few, are still highly valuable data resources for lean market research as well. This post is about The Ultimate Guide to Classic Media for Lean Market Research.
This post aims at presenting concretely and practically the classic media resources that a researcher is highly recommended to use.
Magazines
Magazines are valuable tools for having a first insight regarding a given topic in a plain way.
Magazines have existed since decades and cover all different types of subject.
Consulting the digital version of a magazine makes the research more efficient and fruitful.
The writing style and user experience are inspiring elements for business researchers.
The data that it provides can be of the following types:
- Secondary
- Qualitative
Newspapers
Newspapers are valuable tools for having a first insight regarding a given topic in a plain way.
Newspapers have existed since decades and cover all different types of subjects.
Consulting the digital version of Newspapers makes the research more efficient and fruitful.
The writing style and user experience are inspiring elements for business researchers.
The data that it provides can be of the following types:
- Secondary
- Qualitative
Blog articles
Blogging popularity exploded in the 2000s.
Even if it’s losing some share wrt new content formats eg videos, it’s still a valuable resource of information.
The resource of the blog article is key for the quality and credibility of the conducted research.
The data that it provides can be of the following types:
- Secondary
- Qualitative
Books
Books are valuable tools for having a deeper insight regarding a given topic.
Books have existed since centuries and cover all different types of subjects.
Consulting the digital version of Books and digital books search engines make the research more efficient and fruitful.
The book author and resource are key for adding credibility and quality to the conducted research.
The data that it provides can be of the following types:
- Secondary
- Qualitative
- Quantitative
Encyclopedia
Encyclopedia, especially in their digital forms, are great candidates for initial screening of the conducted study.
The Encyclopedia article source and author are key for adding credibility and quality to the conducted research.
The data that it provides can be of the following types:
- Secondary
- Qualitative
- Quantitative
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