In brief
When it comes to lean market research, it’s key to be able to quantify the facts that are being researched and discovered. Very often, not only the volume matters but also its trend. In this framework, it’s vital to master the toolset related to data trends and volumes. This post is about The Ultimate Guide to Data Trends and Volumes for Lean Market Research.
This post aims at providing a practical guide to where to find the best resources for assessing quantitatively a given data and its trend through time.
Google Keyword Planner
Google Keyword Planner Provides statistics about the most searched keyword and expressions online.
It Can be used to deduce insightful trends when combined with other data.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Ubersuggest
Ubersuggest is a freemium solution.
It’s an SEO tool that can be used for conducting market intelligence.
It Focuses on SEO KPIs like backlinks, organic searches etc.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Keywordtool.io
Keywordtool.io is a freemium solution.
It Provides keyword searches by traffic source eg Amazon, Youtube etc
Keywordtool.io can be considered as An enhanced version of Google Keyword Planner.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Keyword Everywhere
Keyword Everywhere is a Freemium solution and offers interesting pricing plans.
It’s User friendly.
It exists in a plugin format that makes searches quicker and more efficient.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Google Trends
Google Trends Provides trends of organic searches through time.
It’s mainly Qualitative since it does not provide absolute values.
Google Trends data Can be transformed into qualitative data by applying adequate transformations..
The data that .. provides can be of the following types:
- Secondary
- Qualitative
Social Blade
Social Blade Provides reliable data and rankings about content providers on social media.
It’s a Valuable tool for assessing the importance of a given subject through time.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Semrush
Semrush is a Freemium solution.
It Provides traffic data about major URLs and content providers.
Semrush is Valuable for performing strategic studies like market trends and competition
The data that .. provides can be of the following types:
- Secondary
- Quantitative
SimilarWeb and Alexa Tools
Alexa Tools is a Keyword research and online market intelligence tool
These are paid tools.
It’s Used for assessing online traffic, keyword volumes, competition.
Alexa Tools An Amazon company.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
Twitter Trends: GDT: Get Day Trends
Let’s complement The Ultimate Guide to Data Trends and Volumes for Lean Market Research by GTD. GTD is a Twitter content trend through time.
It Can go back to months and years before.
With GTD, the researcher can specify the country and even some cities.
The data that .. provides can be of the following types:
- Secondary
- Quantitative
