In brief
Open data is a free ocean of assets for any market researcher. An ocean implies the need for a compass in order to be able to leverage its infinite power without being lost or drowned. This post is about The Ultimate Guide to Open Data for Lean Market Research.
This post aims at providing a practical and straightforward guide to how to leverage open data in the framework of lean market research.
World Bank Open Data
Let’s start The Ultimate Guide to Open Data for Lean Market Research by the World Bank Open Data Provides open data regarding worldwide facts and numbers: GDP per country, demography, unemployment etc.
It’s a Trustworthy resource, can be combined with others for deeper insights.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
Euromonitor
Euromonitor Provides open data focussing on European countries.
The data quality and structure is easy to be used: Excel, CSV etc.
Euromonitor Can be used in combination with other resources
The data provided by .. can be of the following type:
- Secondary
- Quantitative
Trading Economics
Trading Economics Provides data and reports regarding international economics
It’s Used for macro economic data and trends.
The data provided by .. can be of the following type:
- Secondary
- Qualitative
- Quantitative
Google Public Data
Google Public Data is a Centralized open data from different other open data resources.
It has a More efficient search engine for finding data easily.
It provides Instant visualization tools of the data.
On Google Public Data, The data amount is still limited.
The data provided by .. can be of the following type:
- Secondary
- Qualitative
Trend Economy
Trend Economy provides Open data about trade activities and international macroeconomics.
It’s Well organized and user friendly site.
Trend Economy is Used when the researched data cannot be found in more famous resources eg WB, WHO etc.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
US Open Data Portal
US Open Data Portal is the US main official open data portal.
It’s Well organized but the promised data is not always easy to find.
US Open Data Portal Provides often articles and unstructured data instead of quantitative and structured data.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
- Qualitative
UK Open Data Portal
UK Open Data Portal is the UK main official open data portal
It’s Well organized
UK Open Data Portal Followed the international trend that appeared in the 2000s for making government data more transparent.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
European Open Data Portal
European Open Data Portal is The European open data portal.
It Provides good quality data often in a digestible format.
European Open Data Portal Can be used for gathering first insights about European countries and then extrapolating them worldwidely is needed.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
German Open Data Portal
German Open Data Portal Provides the open data from the German government.
It’s Interesting to gather starting point insights in a key country like Germany.
On the German Open Data Portal, The quantity of the data is still relatively medium to low.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
Asian Open Data Portal
Asian Open Data Portal is the Open data portal for Asia.
It’s Highly promising since it covers a very important strategic area.
Asian Open Data Portal provides data about a highly strategic area that is Asia.
Indeed, Asian area is often a very important section in the conducted research.
The data provided by .. can be of the following type:
- Secondary
- Quantitative
