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The Ultimate Report about the Business of Online Learning

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Report Summary

Online Learning is the new way of knowledge transfer used globally and increasingly by academies, governments, institutions and corporations of all types. Online Learning leverages the power of new technologies in order to provide a disruptive learning experience. This is The Ultimate Report about the Business of Online Learning.

This plain definition announces a highly strategic and promissing market.

The conducted research regarding Online Learning provides the main following outcomes:

  • First, Online Learning, formerly known as distance learning, appeared before the digital age since the end of the 19th century
  • In addition, the main value proposition of Online Learning is its flexibility, accessibility and low cost
  • Furthermore, e-Learning keywords and major platforms have a high popularity exceeding 10M organic searches for major e-Learning platforms like Coursera and Udemy
  • Also, the market size of e-Learning is estimated at $58.9B in 2021 with a CAGR of 14.6% between 2021 and 2026
  • On the other hand, the Indian market regarding e-Learning is 4 times more mature than the average markets
  • In addition, the Chinese market is underdeveloped regarding e-Learning
  • North America is leading the e-Learning market
  • e-Learning audience is evenly split between the 2 genders
  • 70% of e-Learning audience is less than 44 years old
  • 87% of e-Learning audience is at least undergraduate
  • The e-Learning market is highly fragmented from a financial point of view since there is no clearly established leader of the market
  • Course completion rate is a major challenge for e-Learning industry in additoin to the limitations of online assessment methods and the lack of an effective online e-Learning community
  • Threat of new entry is a major challenge to e-Learning providers because of the relatively low barrier to entry for this market

Table of Contents of The Ultimate Report about the Business of Online Learning

  1. Introduction
    1. Scope and definition
    2. Historical overview
    3. Related questions and e-searches
    4. e-Learning value proposition
    5. Objectives of the conducted study
  2. Research Methodology
    1. Primary research
      1. Qualitative research
    2. Secondary research
      1. Quantitative research
      2. Qualitative research
  3. Market Structure
    1. Market size and trends
    2. Geo index
    3. Market segmentation by educational level
    4. Geographic segmentation
    5. Audience segmentation
    6. Competitive landscape
    7. Main business models
    8. Market opportunities
  4. Outcomes & Conclusions
    1. SWOT analysis
    2. Marketing mix 4Ps analysis
    3. Porter’s 5 forces analysis
    4. Main findings and recommendations
    5. Discussion and open questions
  5. References

Access to the Full Study

Research Methodology

The market research methodology is based on primary research and secondary research.

The primary research is based on qualitative observation and ethnography.

The latter uses Social Media insights and passive online focus groups.

These 2 methodologies belong to the toolset of lean market research.

For more information about Lean Market Research Methodology, please refer to the adequate resources from

The secondary Research Methodology is based on both qualitative and quantitative research.

Qualitative data is based on bibliography research or desk research eg articles, books, blogs, thought leaders reports etc.

Qualitative Research uses Open Data sources like Google Trends, Google Keyword planner, World bank Open data among others.

The open data is then used in combination with data science and machine learning tools in order to extract the essence of the information derived from this data.

All data sources used are referenced in the report and reported in the references section.

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