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The Ultimate Report about The Business of Online Market Research

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Report Summary

Online market research is considered as the new way for businesses and organizations for gathering intelligence aiming at surviving and growing in the framework of an increasingly challenging ecosystem. This plain definition announces a highly strategic and promissing market. This post is about Online Market Research Market Analysis.

The conducted research regarding online market research provides the main following outcomes:

  • Market research main goal is to gather evidence and intelligence in order to survive and grow
  • After that, Online market research is an intersection between market research and tech business
  • Then, the main pain points that online market research tackles are: Mitigating market failure risks, reducing the costs of marketing and advertising, reducing the high cost of classical market research
  • Also, classical market research takes up to 10 weeks to be performed
  • In addition, classical market research is billed between $30k and $200k, typically $50k
  • Furthermore, SurveyMonkey raised a total funding of $1.1B and contains over 50 million respondents in their audience panels
  • Also, Online market research plays the role of a superpower by letting its practionner to go inside the minds of its stakeholders
  • After that, low cost and efficiency are considered as main assets of online market research
  • Online market research is challenged by: Credibility and bias, competition and low barrier of new entry in addition to high level of complexity
  • Additionally, The main future trends of online market research are: Artificial intelligence (AI) and automation based solutions, freelancing and more specialization among a given sub-field of market research
  • Online market research is still a recent field with a considerable potential for further development especially in Asia and developing countries
  • North America and Europe occupy 82% of the total market share

Table of Contents of Online Market Research Market Analysis

  1. Introduction
    1. Scope and definition
    2. Marketing mix 4Ps analysis
    3. Related questions and e-searches
    4. Online market research in some numbers
    5. Online market research value proposition
    6. Online market research market restraints
    7. Online market research future trends
  2. Research Methodology
    1. Primary research
      1. Qualitative research
    2. Secondary research
      1. Quantitative research
      2. Qualitative research
  3. Market Structure
    1. Market size and trends
    2. Market segmentation by product type
    3. Geographic segmentation
    4. Audience segmentation
    5. Competitive landscape
  4. Outcomes & Conclusions
    1. SWOT analysis
    2. Porter’s 5 forces analysis
    3. Main findings and recommendations
    4. Discussion and open questions
  5. References

Research Methodology

The market research methodology is based on primary research and secondary research.

The primary research is based on qualitative observation and ethnography.

The latter uses Social Media insights and passive online focus groups.

These 2 methodologies belong to the toolset of lean market research.

For more information about Lean Market Research Methodology, please refer to the adequate resources from

The secondary Research Methodology is based on both qualitative and quantitative research.

Qualitative data is based on bibliography research or desk research eg articles, books, blogs, thought leaders reports etc.

Qualitative Research uses Open Data sources like Google Trends, Google Keyword planner, World bank Open data among others.

The open data is then used in combination with data science and machine learning tools in order to extract the essence of the information derived from this data.

All data sources used are referenced in the report and reported in the references section.

About us provides insights, reports and intelligence regarding tech businesses. If you are a tech entrepreneur, freelancer, digital marketer or simply interested in tech businesses then you are at the right place. We thrive to be your strategic partner for gathering for you high quality information at unprecendented low costs. This is made possible thanks to our disruptive Lean Market Research methods and technologies.

How to Go Further

For more insights regarding tech businesses and new opportunities, you are kindly invited to visit us at If you will to take your market intelligence skills and knowledge to the next level, then you are at the right place. You will find more reports and contents applying the lean market research methodology. Lean market research approach will put you on the top 1% of the best tech market researchers and analysts. See you at !

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