In brief
The lean market research is quite versatile and exhaustive. This is due to the fact that lean market research relies primarily on easy to access and efficient resources. In this framework, generic resources are the first go to resources when it comes to lean market research. This post is about The Ultimate Guide to Generic Resources for Lean Market Research.
Indeed, this post aims at providing a step by step practical guide to the generic resources of lean market research.
First, Google is an Obvious tool but should not be neglected by any means
Its efficiency and added value to the research depends heavily on the quality of the referred resources
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Google News
Then, Google news Provides the latest news in numerous fields worldwide
This resource is Efficient for assessing the latest trends regarding a given topic
Data type provided by .. :
- Secondary
- Qualitative
Google Maps
Also, Google Maps is Usually used for physical businesses
It provides data that is Highly qualitative
It provides Very interesting APIs for developers that usually start with free plans
Data type provided by .. :
- Secondary
- Qualitative
McKinsey Global Institute
In addition, McKinsey Global Institute provides High quality reports
It Can be used for gathering information and insights on similar / clos researches
It’s Highly recommended to be read as a great source for learning and inspiration
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Social Mention
Then, Social Mention is A search engine of keywords among social media
Efficient for assessing rapidly the trends among social media regarding a given topic
Can be used for identifying the most relevant social media for a given subject
Data type provided by .. :
- Secondary
- Qualitative
Pew Research Center
Also, Pew Research Center is An online base of good quality research in numerous fields.
Highly valuable since open scientific articles resources are scarce on the web.
Data type provided:
- Secondary
- Qualitative
Foursquare
Furthermore, Foursquare Similar to google maps but highly oriented towards quantitative assessment of geographic locations
The corresponding API of Foursquare is a great tool for developers
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
eBay
Then comes, eBay, a leading marketplace even if lost considerable market share wrt Amazon, AliExpress etc
Useful mainly for e-commerce researches and physical products
Data type provided by .. :
- Secondary
- Qualitative
- Qualitative
Facebook Audience Insights
In addition, Facebook Audience Insights is Very powerful audience research tool .
It’s Inevitable for the majority of market researches
The researcher should Pay attention to the profile of the audience and its consistency with the targets of the conducted research.
Data type provided by .. :
- Secondary
- Quantitative
Also, Reddit Provides relevant resources suggested by the users of the site regarding particular subjects
Highly useful for conducting passive ethnography and observation
Data type provided by .. :
- Secondary
- Qualitative
Quora
On the other hand, Quora is A platform where relevant answers to given question are promoted.
It’s Highly useful for conducting passive interviews.
Quora is Highly useful for collecting first impressions about a given subject.
Data type provided by .. :
- Secondary
- Qualitative
Yahoo
Additionally, As a search engine, Yahoo provides Similar data that can be gathered by google
Diversifying the research engines is key for lowering the bias that may be introduced in a research
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Furthermore, Twitter Can be used as a passive surveying tool.
Passive surveying allows deleting the bias due to direct questioning.
In addition, not All tweets are valuable, a small portion of them are.
Data type provided by .. :
- Secondary
- Qualitative
SlideShare
Also, SlideShare Provides reports and research in the form of slides.
On slideshare, The quality of the content depends heavily on the provider.
SlideShare content can be Valuable at first screening stages.
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Youtube
In addition, Youtube is the first online channel for free content.
It Can be used for finding depth interviews, researches, surveys of similar researches.
Data type provided by .. :
- Secondary
- Qualitative
Then, LinkedIn is Used for gathering carriculum information about a given person or group of persons.
It Can be used for performing targeted surveys.
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Wikipedia
Also, Wikipedia is Used for expanding the literature review in a short amount of time.
It can be a starting point for gathering a first intuition about a given subject
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
Amazon
Additionally, Amazon is The first e-commerce site.
It provides insightful trends regarding the online trends regarding goods.
Amazon is Valuable for gathering reviews regarding a given product.
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
On the other hand, Pinterest is a Human selected resource regarding a given subject.
It’s a Great alternative to search engines.
Pinterest Can be used for having a fresh / different feedback regarding a given subject
Data type provided by .. :
- Secondary
- Qualitative
Answer The Public
In addition, Answer The Public Provides insights regarding the most asked questions online about a given subject.
It’s Used in the early stages of the research e.g. Define and Direct.
Data type provided by .. :
- Secondary
- Qualitative
JSTOR
Furthermore, JSTOR is a Database for scientific articles
It Can be used at the Deepen stage of the research
It’s Used for enriching the research with high quality resources
Data type provided by .. :
- Secondary
- Qualitative
- Quantitative
