The Ultimate Guide to Online Survey Resources for Lean Market Research

In brief

When conducting a lean market research endeavor, the most valuable data is the data collected by the researcher. This is called the primary data. Primary data is a major deliverable of the conducted research since it’s unique and since it’s the propriety of the researcher. Among primary data types comes the online survey. This post is about The Ultimate Guide to Online Survey Resources for Lean Market Research.

This post aims at providing hands-on and practical resources about how to find the best online solutions for conducting an online survey and gathering high quality primary data.

Pollfish

Pollfish is Great for conducting quantitative surveys at a fraction of the classic costs.

It’s User friendly and offers reasonable pricing plans.

On the other hand, the user of this solution should Be aware of the bias that can be induced depending on the targeted audience.

The data that it provides can be of the following types:

• Primary
• Quantitative

Netigate

Netigate is an Easy to use platform for conducting surveys with a pre-existing list of contacts.

It’s Valuable when the list of contacts is already there.

The data that it provides can be of the following types:

• Primary
• Quantitative

SurveyMonkey

SurveyMonkey is a World reference regarding online surveys.

It Provides all sorts of online surveys for pre-existing contact lists and for surveys from scratch.

The data that it provides can be of the following types:

• Primary
• Quantitative

Field Work Hub

Field Work Hub Provides services for conducting the primary research.

It Can be a good option when the budget is not an issue.

Field Work Hub Provides professional quality.

The data that it provides can be of the following types:

• Primary
• Secondary
• Quantitative

Borderless Access

Borderless Access Provides a complete toolbox for conducting market research.

Online surveying is just a part of the solutions offered by Borderless Access.

The data that it provides can be of the following types:

• Primary
• Secondary
• Quantitative

Alchemer

Alchemer Provides a complete toolbox for conducting market research.

Online surveying is just a part of the portfolio offered by Alchemer.

The data that it provides can be of the following types:

• Primary
• Secondary
• Quantitative

Zoho Survey

Zoho Survey is a Freemium solution.

It’s Good for conducting surveys where the contact list already exist.

The data that it provides can be of the following types:

• Primary
• Quantitative

Qualitrics

Qualitrics Focuses on gathering data regarding user experience of Digital Products.

The data that it provides can be of the following types:

• Primary
• Quantitative
• Qualitative

Survey Analytics

Survey Analytics is a Freemium solution.

It’s Great when the contact list already exists

Survey Analytics Provides user friendly tools for post processing the conducted surveys.

The data that it provides can be of the following types:

• Primary
• Quantitative

Typeform

Typeform is a Freemium solution.

It’s Good for conducting surveys where the contact list already exists.

Typeform Provides an innovative user experience for answering o the surveys.

The data that it provides can be of the following types:

• Primary
• Quantitative

SoGoSurvey

SoGoSurvey Focuses on feedback surveys.

Good and user friendly platform and post processing tools.

The data that it provides can be of the following types:

• Primary
• Quantitative

Formstack

Formstack Focuses on improving working processes and workflows.

It’s Good for internal usage among businesses.

The data that it provides can be of the following types:

• Primary
• Quantitative

SnapSurveys

SnapSurveys is a Freemium solution.

It Focuses on feedback surveys.

It’s a Good and user friendly platform and provides good quality post processing tools.

The data that it provides can be of the following types:

• Primary
• Quantitative

SurveySparrow

Let’s conclude The Ultimate Guide to Online Survey Resources for Lean Market Research by Survey Sparrow. Survey Sparrow is a Freemium solution.

It Focuses on feedback surveys.

Survey Sparrow is a Good and user friendly platform and provides good post processing tools

The data that it provides can be of the following types:

• Primary
• Quantitative