Lean Market Research Methology

Before conducting any survey in the framework of lean market research, it’s key to perform a relevant sampling. Sampling stands for how many respondents are requested for a given research. Sampling also focuses on how to split those samples into relevant groups. This post is about The Ultimate Guide to Sampling for Lean Market Research. This aims at clarifying practically why and how to conduct a consistent sampling for an insightful market intelligence.<

The essence of Lean Market Research is to gather intelligence for taking the best business decisions. On the other hand, gathering information in itself is not enough. It’s vital to be able to transmit that intelligence in the most digestible and actionable way possible. This is where Data Analytics and Visualization comes into play. This post is about The Ultimate Guide to Data Analytics and Visualization for Lean Market Research.

The ultimate deliverable of a Lean Market Research endeavor is the report. This report can take different forms like text document, infographics, video, slides etc. Whatever format it can take, a lean market research report should embed core components among its content. This is The Ultimate Guide to Reporting for Lean Market Research.

After taming the main principles and fundamentals about lean market research, it’s time now to tackle the funny part. This is The Ultimate and Practical Guide to the Toolbox of Lean Market Research.It’s an invaluable and evergreen skill because the lean market research toolbox is a cornerstone for conducting insightful and professional lean market research.When mastered properly, the toolbox of lean market research can provide you with a clear advantage regarding the market intelligence that you are gathering.This is true from both qualitative and quantitative points of view.Indeed, the lean market research toolbox is a bunch of different digital tools and online resources that provides all the power and efficiency of lean market research.You will see, this part is much more fun since it’s highly oriented towards application and putting hands on it.I think that you got it, we have a lot of cool and highly valuable stuff to learn.

The lean market research is quite versatile and exhaustive. This is due to the fact that lean market research relies primarily on easy to access and efficient resources. In this framework, generic resources are the first go to resources when it comes to lean market research. This post is about The Ultimate Guide to Generic Resources for Lean Market Research.
This post aims at providing a step by step practical guide to the generic resources of lean market research.

Open data is a free ocean of assets for any market researcher. AN ocean implies the need for a compass in order to be able to leverage its infinite power without being lost or drowned. This post is about The Ultimate Guide to Open Data for Lean Market Research.
This post aims at providing a practical and straightforward guide to how to leverage open data in the framework of lean market research.

When it comes to lean market research, it’s key to be able to quantify the facts that are being researched and discovered. Very often, not only the volume matters but also its trend. In this framework, it’s vital to master the toolset related to data trends and volumes. This post is about The Ultimate Guide to Data Trends and Volumes for Lean Market Research.This post aims at providing a practical guide to where to find the best resources for assessing quantitatively a given data and its trend through time.

Customer reviews are everywhere today. This is especially true when it comes to digitized and digital products and services. On the other hand, this customer review data is highly valuable for conducting lean market research. Indeed, it’s accessible, often free of charge, and very insightful. This post is about The Ultimate Guide to Customer Review Data for Lean Market Research.
This post aims at listing and reviewing practically the major resources for customer review data.

The ultimate deliverable of lean market research is the report. The report embeds the researched content, in a highly structured and intuitive way. This is key for achieving professional and high quality market research. This post is about The Ultimate Guide to Report Structure for Lean Market Research.Report structure is key. Indeed, it defines how the information flows and helps the reader to the major outcomes. Hence increasing the likelihood of taking the best business decision. Which is never reminded enough, the holy grail and ultimate goal of any market research.This post focuses on the report structure for a lean market research study.