Lean Market Research Methology

When conducting a lean market research endeavor, the most valuable data is the data collected by the researcher. This is called the primary data. Primary data is a major deliverable of the conducted research since it’s unique and since it’s the propriety of the researcher. Among primary data types comes the online survey. This post is about The Ultimate Guide to Online Survey Resources for Lean Market Research.
This post aims at providing hands-on and practical resources about how to find the best online solutions for conducting an online survey and gathering high quality primary data.

When dealing with lean market research, one thinks firstly and spontaneously of modern and digital research resources. That’s partly right but it would be a pity to limit the lean market research resources to only that. Indeed, classic media like magazines, journals and books to name a few, are still highly valuable data resources for lean market research as well. This post is about The Ultimate Guide to Classic Media for Lean Market Research.
This post aims at presenting concretely and practically the classic media resources that a researcher is highly recommended to use.

The ultimate deliverable of lean market research is the report. The report embeds the researched content, in a highly structured and intuitive way. This is key for achieving professional and high quality market research. This post is about The Ultimate Guide to Report Structure for Lean Market Research.Report structure is key. Indeed, it defines how the information flows and helps the reader to the major outcomes. Hence increasing the likelihood of taking the best business decision. Which is never reminded enough, the holy grail and ultimate goal of any market research.This post focuses on the report structure for a lean market research study.

Conveying the outcomes in a clear and digestible way is an ultimate goal of lean market research. In this framework, business analysis models bring a high value. Indeed, their main goal is to transform complex insights and evidence into a graphical and highly structured content. Consequently, business analysis models are heavily used among professional reports of market research. This post is about The Ultimate Guide to Business Analysis Models for Lean Market Research.
This post aims at sketching in a practical way the main business analysis models that can be used for a lean market research report.

The final report of a lean market research endeavor can take different formats. This depends mainly on the targeted final usage as well as on the researcher himself. The different formats have all advantages and limitations and should be chosen wisely depending on the need. This post is about The Ultimate Guide to Reporting Formats and Types for Lean Market Research.
This post aims at listing practically the different report formats so that the researcher can choose correctly the right report format for the right situation.

Business reporting is increasingly using infographics. This is particularly true when it comes to conducting and reporting lean market research. Infographics stand for an elegant and highly digestible way in presenting facts and outcomes of a study. It’s highly recommended to be used for business reporting and market research deliverables because of the high success that it brings to the concerned reports where it’s embedded. This post is about The Ultimate Guide to Infographics for Lean Market Research.
This post provides a practical guide to how to leverage the power of infographics for lean market research using tools like Canva.

Lean market research has a highly competitive value proposition to literally any business. Consequently, when having this expertise, there are numerous ways of monetizing it. This post is about The Complete Guide to Monetizing Lean Market Research Expertise.
This post aims at presenting practically the main 7 lucrative ways of having a comfortable income through selling the lean market research expertise.